HEALTH

Why Heart Doctors Aren't Using a Life-Saving Treatment

Fri Jul 18 2025

The Challenge of Heart Failure

Heart failure is a significant issue, particularly for those over 50. It is a leading cause of hospitalizations and can severely impact quality of life. While Cardiac Resynchronisation Therapy (CRT) offers substantial benefits, its use remains underutilized.

Why Aren't Doctors Using CRT More?

Traditional methods to encourage CRT adoption have fallen short. The question remains: What can be done differently?

The Role of Behavioural Economics

Experts suggest that behavioural economics—the study of decision-making and its influences—could provide solutions. By reframing choices and leveraging social influences, doctors may be more inclined to refer patients for CRT.

Key Considerations

  • Information Presentation: How information is conveyed to doctors matters.
  • Patient Perception: Doctors may hesitate if they believe patients are unwilling.
  • Decision-Making Triggers: Small tweaks in how options are presented can lead to better outcomes.

The Urgency of Action

Heart failure is a serious condition, and effective treatments like CRT should be maximized. By adopting innovative approaches, we can ensure more patients receive the care they need.

questions

    What evidence supports the claim that behavioural incentives are more effective than traditional incentives?
    What role do social incentives play in encouraging cardiologists to refer patients for CRT?
    Would a 'CRT Referral Bingo' game make cardiologists more likely to refer patients?

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