Why Video Podcasts Are Taking Over the Media World

Video podcasts are becoming a big deal in the media world. They are increasingly popular on platforms like YouTube. This trend is changing how media companies think about advertising. It is also changing how viewers consume content. The Kelce brothers, Jason and Travis, are a great example of this shift. They have a video podcast called "New Heights. "It is made by Amazon's Wondery. The brothers appeared at Amazon's Upfronts pitch to advertisers. This event is where media companies showcase their content to advertisers. The Kelces were there because of the success of their video podcast. Sports content has always been a big draw for advertisers. This year, sports content is expected to be the main attraction at the Upfronts. But video podcasts are also getting a lot of attention. Viewers are spending more time on social media and streaming platforms. This has led to a rise in video podcasts. The quality of video podcasts has also improved. This has made them more appealing to advertisers. The shift from audio to video podcasts is another opportunity for media companies. They are looking for new ways to get advertising dollars. YouTube is a big player in this trend. It is a dominating force in the media landscape. Popular podcasts like "Call Her Daddy" and "New Heights" have millions of subscribers on YouTube. Even Joe Rogan's interview with Donald Trump got 58 million views. This shows the power of video podcasts. Media companies are taking notice of this trend. They are looking for new ways to reach viewers. Video podcasts offer a unique opportunity. They can be more engaging than traditional audio podcasts. They can also be more interactive. This makes them a valuable tool for advertisers. The rise of video podcasts is also changing how content is created. Podcasts are becoming more video-forward. This means they are more like TV shows than traditional podcasts. This shift is blurring the lines between different types of content. It is also creating new opportunities for creators and advertisers. Video podcasts are here to stay. They are changing the media landscape. They are offering new opportunities for creators and advertisers. They are also giving viewers a new way to consume content. This trend is only going to grow in the coming years.