Winter's Warmth: A Chill for Local Businesses

The winter season in Wisconsin usually brings a flurry of activity to the state's economy. However, recent warmer winters have left many businesses struggling. This shift in weather patterns has led to a push for a new law to help these businesses stay afloat. Businesses that depend on winter activities, like skiing and snowmobiling, have taken a hit. These activities draw in tourists who spend money on local hotels, shops, and restaurants. But with less snow, fewer visitors come, leading to losses and job cuts. This problem isn't unique to Wisconsin. Other states, like Maine, face similar issues with snow droughts affecting their winter economies. A group of senators, including Tammy Baldwin from Wisconsin, Susan Collins from Maine, and Gary Peters from Michigan, have introduced a bill. This bill aims to provide disaster relief to businesses affected by mild winters. Currently, the Small Business Administration offers loans for businesses recovering from natural disasters. However, winters with little snow aren't on the list of qualifying disasters. Last year, Senator Baldwin and Wisconsin's Governor Tony Evers worked to get disaster coverage for businesses hit by low snowfall. But without this new bill, low snowfall remains off the list of eligible disasters for SBA relief. The proposed Winter Recreation Small Business Recovery Act would change that, adding snow droughts to the list of recognized disasters. The Vilas County Economic Development Corporation supports this bill. They've seen firsthand how lower-than-normal snow totals impact tourism and the local economy. This legislation could provide a much-needed lifeline for businesses struggling to recover from a lack of snow. But here's a thought: while this bill could help, it's also a reminder of the broader issue of climate change. Warmer winters might become the new normal, and businesses will need to adapt. This could mean investing in indoor activities or diversifying their offerings. It's a challenge, but it's also an opportunity for innovation.