Women's Sports Get Their Time to Shine

Women's sports are often overlooked in media, with coverage barely reaching 20%. But this is about to change. A group of companies is launching a new free streaming program called Next Is Now on The Roku Channel. The shows will include stories from women athletes during the intense period between college and pro basketball seasons. This project is led by Religion of Sports, a company founded by famous sports stars. They aim to bring more attention and investment to women's sports. Women's sports are gaining popularity. For the first time, the women's college basketball championship had more viewers than the men's. And women's volleyball set a record with over 92, 000 fans at a game. The program Next Is Now will showcase these exciting stories and make women's sports easier to find and follow. By doing this, they hope to bring in more fans and investments. The companies involved in this project are not new to women's sports. They have created successful shows like Simone Biles Rising and a docuseries on Serena Williams. These stories of talent, resilience, and triumph have been waiting for a long time to be told. Now, with record-breaking attendance and viewership, it's the perfect time to shine a spotlight on women's sports. More details about the Next Is Now shows will be shared soon.