TECHNOLOGY

Xbox Cloud Gaming: A New Free Option with Ads?

Tue Oct 07 2025

Microsoft is testing a free version of Xbox Cloud Gaming that will show ads before gameplay. Currently, only Microsoft employees can access this trial version.

Features and Limitations

  • Game Access:
  • Play games you already own
  • Try free games on weekends
  • Play classic Xbox games

  • Ad and Playtime Restrictions:
  • Watch 2 minutes of ads before playing
  • 1-hour gaming sessions
  • 5-hour monthly limit

These limits may change when the service officially launches.

Device Compatibility

The free version will be available on:

  • PCs
  • Xbox Consoles
  • Handheld Devices
  • Web Browsers

Recent Changes to Game Pass Plans

Microsoft recently updated its Game Pass plans:

  • Xbox Cloud Gaming included in Premium and Essential tiers
  • Ultimate plan saw a 50% price increase

Enhanced Streaming for Ultimate Users

  • 1440p resolution
  • Up to 30Mbps speed

Premium and Essential users are limited to:

  • 1080p resolution
  • 12Mbps speed

Potential Impact

This free version could attract more users, but its popularity remains to be seen.

questions

    Could the ad-supported version of Xbox Cloud Gaming be a strategic move to gather more user data for targeted advertising purposes?
    What are the potential ethical considerations of introducing an ad-supported model in gaming, especially concerning user privacy and data collection?
    How will the introduction of an ad-supported version of Xbox Cloud Gaming affect the overall user experience compared to the subscription-based model?

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