XiXi Yang Turns Home Renovations into a Lifestyle Brand
Yang travels far to find special materials. She once went to Brooklyn to select Calacatta Borghini marble from ABC Stone. That marble becomes part of her kitchen. Her brand includes a collection called Golden Hour. It has six sculptural designs. These launched in February 2021. The collection has served over 60,000 customers globally. Nearly two-thirds of those orders are from first-time buyers. The average order value is more than four and a half times the store average. About one in seven orders comes from interior designers and trade professionals.
Yang believes luxury is about identity, not possessions. She discovered that home is a feeling, not a physical spot. Growing up across many countries, she never knew where home was until she watched sunsets. That moment changed everything. She now helps others find what they truly love. Her brand proves that building a home is about the journey. The final result doesn't matter as much as the process.