Brain rot
Slang for poor-quality digital content
Summary
In Internet culture, the term brain rot describes digital media deemed to be of low quality or value. More broadly, the term refers to the harmful cognitive effects associated with excessive or disordered use of digital and social media, particularly short-form entertainment, AI-generated content, and doomscrolling. Popularized by Generation Z and Alpha on social media, the term has since entered mainstream usage. In 2024, it was named Oxford Dictionary's "Word of the Year".
Originally created by Greyhound 84
5/10/2024, 9:36:00 PM
Modified
5/20/2026, 2:58:25 AM
Recent revisions
Comma IS indeed fine, messed up viewing changes. Sorry!
Comma is... fine....
reword first sentence per talk page feedback
[[Wikipedia:OABOT|Open access bot]]: doi updated in citation with #oabot.
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Updated a reference - added the volume and page numbers from "in-press."
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/* top */ remove Italian brainrot example; fails the [[MOS:LEADIMAGE]] requirement to "give readers visual confirmation that they've arrived at the right page" (they may assume this is about [[Italian brainrot]]) and Italian brainrot isn't mentioned anywhere in the text
Copyedits
[[Wikipedia:MOSNUMscript|script]]-assisted date audit and style fixes per [[MOS:NUM]]
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archive.org