Not for EU

Summary

The "Not for EU" label is a designation attached to the packaging of certain food products sold in the United Kingdom (UK). Introduced in 2023, it allowed foodstuffs that comply with UK food standards to enter Northern Ireland from Great Britain, without further need to demonstrate compliance with EU standards. Under the terms of the Protocol, Northern Ireland is a part of the EU single market for goods and EU product standards normally apply. The label indicates that the product may be sold in Northern Ireland but not lawfully be sold in the EU.