The Super Bowl LVIII broadcast had a record number of celebrity-studded ads, with a whopping 57 out of 94 product ads featuring famous faces. This is a 22% jump from the previous year. A-listers were paid big bucks, in the $3-$5 million range, for their appearances. But, did these celebrities help t
Picture this: Men and women go to school, start a career and they look for a new job. They see an advertisement for a job. Researchers found an issue. In some fields, job ads use language that might attract men more than women. This is because the language is very masculine. A common solution is to
The Super Bowl isn't just about football. While the Eagles celebrated victory, the real challenge was winning over viewers with ads. "They were racing against time that cost millions. " 50 brands on the field, each looking to grab attention from around 120 million eyeballs. Each ad spot during
Imagine a world where turning saltwater into clean drinking water is as easy as flipping a switch. This is exactly what scientists are working on. A special kind of technology, known as capacitive deionization (CDI), is making waves in the world of water desalination. This isn't your average method,
COVID-19 vaccines are being used in many countries. People are very careful when it comes to safety. Literally billions of text reports about VAE's are being collected from social media and VAERS. One way to understand what is being said is to use large language models (LLMs) that can understand c
Tensions are boiling in eastern Ukraine's industrial Donbas region, currently the focus of Russia's relentless attacks, intensifying the quest to conquer it. As Russia rages on, the finger points toward big changes - Ukrainian officials stayed mum on Russia's Friday announcement of seizing cont
The Super Bowl 2025 gathered over 100 million viewers between the Philadelphia Eagles and the Kansas City Chiefs for a night of grand entertainment. Advertisers paid up to $8 million for a 30-second ad slot. The ads included Hollywood stars like Glen Powell, Antonio Banderas, Channing Tatum, and Ch
Australia and New Zealand are grappling with the increasing burden of Multiple Sclerosis (MS), a long-term illness that attacks the brain and spinal cord. In 2021, over 33, 000 Australians had been diagnosed with MS. That's a lot of people. The number of MS cases is rising, and so is the complexity
Two powerhouse teams, Philadelphia Eagles and Kansas City Chiefs, are set to clash again for the top spot. This isn't the first time these rivals have met in the championship. The big event is just around the corner. The contest will start on February 9th. Kickoff is set for 6:30 PM ET. The venue? T
Earth's crust gave it's back-breaking tremble in the Caribbean Sea also called the West Indies. Seismologists on the ground worked hard to report that the original reading was a whopping 8 magnitude that later came down to 7. 6. More than 209 kilometers southwest of George Town, Cayman Islands, the
