Streaming services keep growing, but so does the frustration of jumping between apps to find something to watch. A new approach tries to fix that by bundling live TV, on-demand shows, and free channels into one place. This makes life easier for viewers—and gives advertisers a clearer path to reach t
A big change is happening in the world of online ads. THG, a company known for its beauty websites like Cult Beauty and LOOKFANTASTIC, has teamed up with The Trade Desk. This partnership lets advertisers use THG's customer data to create more personalised ads. What's special here is that advertiser
A big decision is coming up for Google. A judge in Virginia, U. S. , will soon decide if Google's advertising technology is a monopoly. This isn't just any judge, but Judge Leonie Brinkema, who’s expected to give a written ruling by the end of the year. If she finds Google has done something illegal
In the ongoing antitrust trial against Google, a stark contrast has emerged between what Google executives wrote and what they've said on the witness stand. The judge, Leonie Brinkema, must now decide whether to believe the written words or the testimonies of Google's high-ranking officials. The Jus
