Users are on edge about Discord's future. The platform is looking at big changes, like going public and adding ads. This has some users worried about "enshittification" - that's when a service gets worse over time, often due to money-making schemes. Discord's CTO, Stanislav Vishnevskiy, says he gets it. He's always talking about this risk in meetings. He knows users ...
The race for Boston's mayoral seat is heating up, with a significant chunk of money pouring in from a group called "Your City, Your Future. " This group, backing Josh Kraft, has decided to spend an extra $989, 000 on ads. This brings their total spending on negative ads against the current mayor, Michelle Wu, to a whopping $2. 4 million. This is a lot of money, espec...
Netflix has seen a huge jump in users for its ad-supported plan. This plan, which costs $7. 99 a month, now has over 94 million users worldwide. This is a big leap from the 40 million users it had in May 2024 and the 70 million in November 2023. The ad-supported tier has been around since 2022, and it's growing fast. Netflix is planning to introduce new ad formats by...
Video podcasts are becoming a big deal in the media world. They are increasingly popular on platforms like YouTube. This trend is changing how media companies think about advertising. It is also changing how viewers consume content. The Kelce brothers, Jason and Travis, are a great example of this shift. They have a video podcast called "New Heights. " It is ma...
When it comes to believing things, our brains can be surprisingly easy to fool. This is especially true in the digital age, where we are constantly bombarded with information from all sorts of sources. Some of these sources are more trustworthy than others. Advertising, for example, is often not the most reliable source of information. Its main goal is to persuade pe...
Media giants are gearing up for their annual presentations to advertisers. This year, the stakes are higher than ever. Why? Because the economy is uncertain. Companies are worried about tariffs, inflation, and how consumers will react. These factors could greatly impact how much money advertisers are willing to spend. This week, big names like Comcast's NBCUniv...
The Super Bowl is a massive deal for advertisers. It is a chance to reach millions of viewers. Big brands are returning to the event after a few years of sitting it out. They are spending a lot of money despite record-high ad prices. This is happening even though the past couple of years have been tough. The pandemic and political issues have made things uncertain. B...
Televisions have long been a way to unwind and escape daily stresses. They transport viewers to different worlds, offering a break from reality. However, this escape can sometimes be interrupted by unwanted content. Even with streaming services that offer ad-free viewing, traditional TVs can still expose viewers to unwanted ads. This is particularly true for budget T...
Discord, the popular chat app among gamers, is set to introduce ads on its mobile version. This change is part of a bigger plan to expand its advertising reach. The new ads, called Video Quests, will let users watch videos to earn rewards like avatar decorations and in-game items. This feature has already been successful on PC and consoles, so Discord is bringing it ...
In today's fast-paced world, cities are growing quickly, and outdoor ads are becoming a big part of how cities look. This makes it super important to have a way to judge how good these ads look. A recent study set out to create a system to do just that, giving city planners and ad designers some useful tips. The study started by figuring out what makes peopl...