Alloy Entertainment is gearing up for a shift as a high-profile executive, with an impressive history in TV,  has joined to oversee its television division. Leslie Morgenstein, Alloy Entertainment's top dog, has a new chum.  Maia Hollinger, who had a blast producing hit shows at HBO, has been roped in to join the Alloy team.

Hollinger might be new, but she is an industry legend.  She’s masterminded some of the biggest names in TV including "The White Lotus",  "The Gilded Age", and "In Treatment". Her resume doesn’t even stop there.  Not only has she been busy, she also looked after the TV side at HBO for four years. She also partnered with NBCUniversal on drama programming.

Just so you know, this role has been vacant for a bit.  The last chief, Gina Girolamo, left to create an overall deal with Amazon MGM Studios.  Hollinger  will bring her expertise in drama to Alloy, which is known for its young adult series. This brings a new energy to the team and she will now run the drama show.

Before hitting the big leagues, Hollinger worked at several places.  She started her career at CBS, then jumped over to Gaumont Television, and finally settled at Brillstein Partners.  There she oversaw various projects for U. S. and international markets.

Hollinger clearly has a track record of producing top-notch series. She also had a great time at HBO.  She will be teaming up with Alloy, which has an amazing lineup too.  You’ll already know their series, including  "You", "The Vampire Diaries, " and "Gossip Girl".

Hollinger’s new role is to bring some serious drama to Alloy’s lineup, in addition to their renowned young adult content.

So, what does Morningstein think about his new hire?  He loves her.  He said, “Maia is an incredibly talented executive with impeccable taste, and has a wonderful reputation in the industry”  HOLLINGER's is ready to dive in too. She's thrilled to join and excited to create stories.  Hollinger  is ready to push boundaries and explore different genres and ages in her new role.

ALLOY ENTERTAINMENT

New Boss: Alloy Entertainment Gets a TV Chief with a Drama Dream Team!

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