AMAZON FOREST

May 09 2026TECHNOLOGY

Amazon changes its TV brand name but keeps the same software

Amazon is giving its smart TVs a new name. Instead of Fire TV, they will now be called Ember TVs. The change mostly affects the physical TVs Amazon makes itself. Other brands that use Amazon’s software will still sell their devices under the Fire TV name. This could make it easier for shoppers to te

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May 07 2026TECHNOLOGY

Amazon’s Big Shift From Shopping to AI Powerhouse

Amazon is still a big online shop, but it’s also turning into a huge AI and tech company. The first‑quarter earnings show the change. Revenue hit $181. 5 billion, up 17 % from last year. Retail sales grew 15 %, and the grocery side made more than $150 billion in sales. Yet the real buzz is

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May 01 2026SPORTS

Prime Video Teams Up With Duke for Big‑Game Streaming

Amazon’s Prime Video is stepping into the world of college basketball by signing a multi‑year deal with Duke University. The agreement will bring three high‑profile neutral‑site games each season to the streaming platform, marking Prime Video’s first foray into college sports after previously airing

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Apr 30 2026TECHNOLOGY

Amazon Cloud Growth Fuels Big Spending, But Cash Flow Takes a Hit

Amazon’s cloud arm, Amazon Web Services (AWS), has seen its sales jump 28% year‑over‑year to $37. 6 billion, the fastest rise in 15 quarters. The boost comes from the company’s role in supporting artificial‑intelligence projects, which keep businesses turning to AWS for computing power. CEO Andy Jas

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Apr 30 2026TECHNOLOGY

Cloud spending soars as AI fuels Amazon’s success

Amazon’s cloud division just delivered another strong quarter, beating expectations with a 28% revenue jump to $37. 6 billion. This growth highlights how businesses are investing heavily in cloud services, especially as AI becomes a must-have tool. Companies aren’t just dabbling in AI—they’re pourin

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Apr 27 2026ENTERTAINMENT

Summer Glow Deals: Celeb‑Fav Beauty on Amazon

Amazon has launched its Summer Beauty Event, offering deep discounts on many popular skin‑care and makeup items. The sale includes products that have been highlighted by celebrities in recent media appearances, giving shoppers a chance to try the same items for less. One of the highlighted products

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Apr 27 2026BUSINESS

How Amazon mixes podcasts and shopping in sneaky ways

Amazon used to treat podcasts like a side project. Now it’s turning them into a full shopping experience. The company quietly moved most of its audio-only shows under Audible after cutting over 100 jobs from Wondery last year. The message was clear: podcasts aren’t just for listening anymore. At th

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Apr 25 2026CRYPTO

AWS Opens Chainlink Data Tools for Enterprise Use

Amazon Web Services has introduced Chainlink’s oracle services to its marketplace, giving developers a new way to pull secure market data into cloud projects. The move keeps AWS’s strict security and compliance checks intact while linking traditional cloud systems with blockchain technology. The pa

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Apr 11 2026SPORTS

Journey Ends on Alaska’s Ice River

Forest Wagner and a companion pushed their bikes up a snowy slope onto Front Street after nine days of riding 265 miles across Alaska’s biggest frozen river. They finally left the icy water behind, feeling a mix of relief and affection for the long stretch they had conquered. The last day on the

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Apr 11 2026TECHNOLOGY

How Amazon’s Homegrown Chips Are Changing the Rules of the Tech Industry

Amazon didn’t start out as a chipmaker, but its push into custom silicon is quietly reshaping how the biggest players in tech handle their most demanding workloads. Instead of relying entirely on Intel, NVIDIA, or AMD, the company took a gamble on building its own chips—and now those chips are power

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