In a world where sports are often dominated by men, a new era is emerging. Women's sports are on the rise, and Alexis Ohanian, husband of tennis superstar Serena Williams, is at the forefront of this revolution. With a portfolio of women's sports enterprises growing by the day, Ohanian is breaking barriers and shattering glass ceilings.

In an interview with ADWEEK, Ohanian revealed that the underinvestment in women's sports was actually an advantage. "You can try anything you want. There is no way that things have been done before." This mindset has allowed him to pioneer new ideas and take risks that others might not have dared to take.

Ohanian's journey in women's sports began with his wife, Serena Williams. "Serena Williams is the prototype for how you can show women's sports is and can be and should be on the same level as men's." He credits her as the driving force behind his investments, and she has been a constant source of inspiration for him.

But Ohanian's passion for women's sports didn't start with his wife. His daughter, Olympia, who is a big soccer fan, played a crucial role in motivating him to invest in Angel City FC. "A big part of the reason why I started Angel City FC was because Olympia was running around, this is 2019 in a Alex Morgan jersey." This personal connection has given him a unique perspective on the importance of investing in women's sports.

Ohanian believes that the main thing holding women's leagues back is proper investment. "What I think has been missing in all these other leagues is they're not started from, in Tech we say first principles, they're started almost as like a well-intentioned charity." He is working to change this by providing the necessary resources and support to help women's sports grow and thrive.

ANGEL CITY FC

Breaking Barriers: The Rise of Women's Sports

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