In the world of advertising, a new tool is making waves. This tool uses smart tech to understand how people think and feel. It then uses this info to make ads that really connect with people. The result? Ads that work better and cost less to make. This tech is not just for one type of ad. It works
The Buy Now, Pay Later (BNPL) scene in the U. S. is booming, with big names like Affirm, Afterpay, and Klarna leading the pack. These companies are teaming up with major retailers to offer flexible payment plans, making BNPL a go-to choice for many shoppers, especially younger ones. The market is ex
Investors are optimistic about European stocks, expecting them to rise by about 11% in 2026. This optimism is driven by a mix of factors, including a stronger economy and lower stock prices compared to the U. S. If the tech bubble bursts, European stocks are likely to handle the fallout better than
Big changes are coming to U. S. national parks. Starting next year, international visitors will pay a lot more to enter. The idea is to make sure they help take care of these special places. For Americans, there's a new annual pass with a familiar price tag. It's still $80, same as before. But ther
RealPage, a company that makes software for landlords, has agreed to change how it works after a big legal fight. The Department of Justice said the software helped landlords work together to raise rents unfairly. This is called "algorithmic collusion. " The deal means RealPage can't use the latest
Dark matter remains one of the universe's biggest mysteries. It's invisible, yet scientists believe it makes up a huge part of galaxies. The idea is that to make sense of what we see in space, there must be a lot of unseen matter out there. We know it's there because of its gravitational pull, but s
The U. S. government is planning to raise prices for international visitors to national parks starting next year. This move comes as fewer tourists from other countries are visiting the U. S. due to political tensions and a decline in foreign tourism. Starting January 1, the annual park pass for no
Crypto holders are getting better deals on loans than people taking out mortgages or car loans. This is because of something called DeFi, or decentralized finance. DeFi lets people use their crypto as collateral to get loans, and the interest rates are lower than what you'd get from a bank. DeFi ha
The tech world is buzzing with a major change that caught many off guard. The shift to TPUs, or Tensor Processing Units, is happening faster than anyone predicted. These specialized chips are designed to handle complex tasks that regular processors struggle with. They are becoming the go-to choice f
The financial world is buzzing with changes as 2026 nears. Experts are pointing to a few big trends that are moving markets right now. One major shift happened after the October meeting of the Federal Open Market Committee. This meeting was a game-changer, causing a ripple effect across trading floo
