Hyundai is making a huge move in the United States. The South Korean company is planning to invest a massive 21 billion dollars in the US. This is a big deal, and it's not just about building cars. Hyundai is looking to create jobs, boost production, and dive into some cutting-edge technology. First off, let's talk jobs. Hyundai is planning to create 14, 000 full-t...
In the heart of Sweden, a unique challenge awaits electric vehicles. The cold and icy conditions are the ultimate test for these cars. The weather can be tricky, even in the middle of winter. This is where Polestar, a company with Swedish roots, puts their electric vehicles to the test. They want to make sure their cars can handle the toughest conditions. The go...
Nvidia's CEO, Jensen Huang, took the stage at the GTC 2025 conference to share some big news and a bit of history. He talked about a moment that changed everything for Nvidia. It all started with AlexNet. This isn't a person, but a special type of AI model. It was created by Alex Krizhevsky, Ilya Sutskever, and Geoffrey Hinton. These three computer scientists ma...
Tesla, a brand that was once a shining star in the automotive world, is now facing a storm. This isn't just a small bump in the road; it's a major crisis. The company's reputation has taken a significant hit over the past few months. This isn't just happening in one country, but all over the world. The situation is different from anything seen before in the auto...
Trump is planning to slap a 25% tariff on auto imports, semiconductors, and pharmaceuticals as early as April 2. This move comes after he already imposed a 10% tariff on Chinese goods and a 25% tariff on steel and aluminum imports. He hinted that these new tariffs could go even higher over the next year, but he wants to give companies a chance to move their factories...
Ford's CEO, Jim Farley, recently expressed some serious concerns about the impact of Trump's tariff policies on the automotive industry. He made these remarks at a recent conference in New York. Farley didn't mince words, stating that the proposed tariffs could cause major problems for American car manufacturers. Farley highlighted that these tariffs would have a do...
The automotive world is buzzing with news about Honda and Nissan. These two car giants were in talks to join forces and create a mega company. The plan as of now is to merge and form the world’s fourth largest automaker. The catch? Whether the deal will go through is now in doubt. Honda has thrown a curveball in the negotiations, proposing to take full control of Ni...
Imagine this: A border wall in the distance, a row of trucks laden with vehicles are ready to enter the U. S. The auto industry in the US is feeling the heat of possible tariffs on autos from Canada and Mexico. Before February 1, the industry hasn't had a solid strategy but guess what, they need to! It is unclear what will really happen, but things are heating up. ...
California's push for electric vehicles (EVs) has raised concerns among automakers like Toyota. The Golden State's plan to require 35% of new vehicles sold in 2026 to be zero emission has left Toyota's Jack Hollis feeling skeptical. "We simply don't see this happening, " he said. Toyota worries that such mandates might restrict customer choices, as the demand for EVs...
The COVID-19 pandemic has put a spotlight on how top CEOs in the automotive industry handle moral decisions. Researchers looked at letters from the CEOs of the top 15 automotive companies before and after the pandemic started. They used a method called Weber’s to figure out how these CEOs think about morals. The results weren't great: most CEOs showed a kind of "mora...