BEHAVIOR INTENTION

Fitness influencers are big on live streams these days. They show off their workouts and lifestyles to millions. But how much do they really change how women decide to exercise? Researchers dug into this. They wanted to see how these influencers and their content affect women's plans to work out. T

The rise of fitness apps has been a game-changer for many young adults in China. These apps have become a popular tool for encouraging physical activity, especially during times when social interactions are limited. However, there's a gap in understanding how these apps influence workout intentions