BRAND GROWTH

Brands are facing a big challenge today. AI is making content creation super easy and cheap. This means there's so much content out there that it's hard to stand out. The old way of doing things—buying ads and hoping people notice—isn't working as well anymore. Some companies, like Gap, are realizi

Booba, a furry, curious character from YouTube, is making a splash in the kids' entertainment world. The show, which features seven-minute comedy episodes with no dialogue, has racked up 20 billion views and is now being picked up by major TV networks. Kedoo Entertainment, the company behind Booba,