BRAND MANAGEMENT

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Dec 12 2025BUSINESS

How True Religion Made a Comeback

True Religion, a brand known for its high-end jeans, faced tough times after its former president, Michael Buckley, stepped down in 2010. The company struggled to keep up with the growing trend of online shopping and filed for bankruptcy not once, but twice—in 2017 and 2020. Buckley returned to the

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Mar 26 2025BUSINESS

Family Dollar's Big Change: A New Chapter

The retail world is buzzing with news that Family Dollar is changing hands. The company is being sold to two private equity firms, Brigade Capital Management and Macellum Capital Management. This deal is worth just over $1 billion. This move comes after years of challenges in managing the Family Dol

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