BRAND PARTNERSHIPS

May 08 2026CELEBRITIES

Golloria George: How a TikTok Star Bridges Gaps in Beauty

Golloria George built her online fame by speaking up where others stayed silent. With over 3 million followers across TikTok, Instagram, and YouTube, she didn’t just share makeup routines—she called out gaps in the industry. Her viral 2024 video criticized a foundation shade so off that she said it

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Feb 14 2026BUSINESS

New Kids' Content Venture: Lumee Takes the Stage

A new player has entered the kids' digital content arena. Lumee, a collaboration between Hasbro Entertainment and Animaj, is setting out to make waves in digital advertising and brand partnerships. This team-up brings together some big names in kids' entertainment, like "Peppa Pig, " "Transformers,

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Dec 01 2025ENTERTAINMENT

New Studio V47 Aims to Blend Brands and Stories

A new player has entered the entertainment scene, aiming to shake things up. V47 Entertainment, a joint venture between Virtue Asia and Goldfinch International, is set to create content that blends brands and storytelling. This Singapore-based studio plans to produce films, TV shows, digital content

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Jun 30 2025ENTERTAINMENT

How Davido Built a Music Empire and Stayed True to His Roots

Davido, a Nigerian artist, took a big risk when he left school to pursue music. His dad wasn't happy, but Davido's gamble paid off. He's now performing at the Essence Festival of Culture 2025 at the Caesars Superdome in New Orleans. This is a huge deal, especially for someone who bet everything on A

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Jun 01 2025SPORTS

Fashion Meets Football: How Soccer Stars and Luxury Brands Are Changing the Game

The world of soccer and high fashion are coming together in exciting ways. Before big matches, players often walk out in stylish outfits from luxury brands, not just their usual sports gear. This trend is not just about looking good. It is about businesses and teams working together to reach new

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Jan 16 2025BUSINESS

Women Athletes in Business: Maria Sharapova's Inspiring Journey

Maria Sharapova, the former tennis pro, has always been about more than just sports. She's now using her voice to highlight how female athletes are making waves in the business world. In an article for The Business of Fashion, she talks about how athletes like Serena Williams and Naomi Osaka are sho

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Jan 16 2025ENTERTAINMENT

Boiler Room's New Chapter with Superstruct Entertainment

Boiler Room, a streaming series and events platform, has now switched hands, moving from ticketing giant Dice to European event giant Superstruct Entertainment. The details of the deal are under wraps, but it's clear that Boiler Room's team will stay in charge while tapping into Superstruct's global

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Oct 22 2024BUSINESS

Connecting Creators & Brands: A New Way to Partner Up

In the ever-growing creator economy, brand partnerships are a top way to earn money. While other methods like affiliate links and subscriptions exist, the challenge lies in matching brands with the right creators. Enter Passionfroot, a Berlin-based startup aiming to streamline this process. Founded

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Oct 10 2024ENTERTAINMENT

Meet the Masterminds Behind Today's Biggest Influencers

Ever wondered who's behind the scenes of your favorite influencers? Let's dive in and meet some of the key players. At United Talent Agency (UTA), Ali Berman, Damon Lau, Raina Penchansky, and Oren Rosenbaum are the brains behind big names like Emma Chamberlain on YouTube and Alex Cooper from Ca

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Sep 23 2024BUSINESS

From the Brink: Foot Locker's Road to Recovery

In the world of retail, few stories are as dramatic as Foot Locker's. Just a few years ago, the iconic sneaker chain was on the brink of extinction. But under the leadership of CEO Mary Dillon, the company has made a remarkable turnaround. From revamping its store design to rebuilding its relationsh

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