BRAND PERFORMANCE

In 2026, the smartphone market is facing a tough time. Why? Because making smartphones is getting more expensive. This isn't just a small issue. It's a big problem that will affect all smartphone brands. The main reason is the cost of parts. Chips and memory, which are essential for smartphones, ar

Levi Strauss & Co. is facing an interesting mix of successes and challenges. Their iconic jeans and athleisure line, Beyond Yoga, are doing incredibly well. But there's a hiccup with their khaki brand, Dockers. Sales have taken a 15% nosedive, which isn't great news for the company. To deal with thi