BRAND REVIVAL

Apr 07 2026ENTERTAINMENT

Sports Illustrated changes game plan with fresh ideas

Sports Illustrated was once the go-to spot for sports fans who loved flipping through glossy pages. But like many old-school media brands, it hit tough times when digital took over. After losing many readers and dealing with messy business changes, the magazine faced a real challenge: how could it s

reading time less than a minute
Apr 05 2026BUSINESS

Sports Illustrated Finds New Life After Big Shake‑Ups

Sports Illustrated, once a sports magazine staple, is showing signs of life again after a tough period. Two years ago, many writers were told their jobs were ending. Now the magazine is hosting big events at places like the Cow Palace and Quince, where fans can meet celebrities. The owner of S

reading time less than a minute
Mar 20 2026BUSINESS

Rebooting Denim: How One Brand Turned Back the Clock

True Religion’s comeback began when its new CEO, Michael Buckley, took the helm in 2019 after the company was emerging from bankruptcy. He saw that the old ways—selling pricey jeans in luxury department stores and targeting high‑income shoppers—were no longer working. The brand’s sales had stalled,

reading time less than a minute