BRIAN NICCOL

As new Starbucks CEO Brian Niccol takes the reins, he's focusing on improving the chain's U.S. business before tackling international issues. Niccol outlined four areas for improvement: the barista experience, morning service, cafes, and branding. He plans to invest in tech to improve working conditions, make the supply chain more efficient, and upgrade the app and...

In his first 100 days as CEO, Brian Niccol is dedicating himself to fixing Starbucks' slump. he's identified four key areas to focus on: improving the barista experience, morning service, cafes, and branding. He wants to invest in tech to speed up drink crafting and streamline supply chain logistics. He plans to tackle the U.S. market, addressing issues like in...