CELEBRITY BRANDING

Alo Yoga, the high-end athleisure brand loved by celebrities for its $100+ leggings, is making a bold move by selling its wholesale T-shirt business, Bella+Canvas. This isn't just a random business shuffle—it’s a strategic step to simplify the company’s story before a potential public offering or sa

It used to be simple: actors made movies, singers sang, and athletes played sports. Now many celebrities are doing more than just their original jobs. They’re creating businesses too. Take Ryan Reynolds, for example. He’s not just an actor anymore. He’s also a business owner. Reynolds has a soccer c