CONSUMER BEHAVIOR ANALYSIS

May 18 2025TECHNOLOGY

The Subscription Struggle: Why People Are Fed Up With Paying Monthly Fees

The rise of Software as a Service (SaaS) has changed how people access software. Instead of buying it outright, users now pay a monthly fee to use it. This model has been a big hit for companies, bringing in steady income. It has also been convenient for users, who can access software without a large upfront cost. By 2024, most companies that sell directly to consume...

reading time about 3 minutes
May 11 2025BUSINESS

Does Buy American Really Mean More Sales?

The idea of supporting local manufacturing is popular. Many people say they would pay extra for products made in the USA. But do they really? One entrepreneur decided to find out. He wanted to know if customers would actually spend more for a product made in the USA. So, he did an experiment. He tested this idea with a product he sells: a special filtered showe...

reading time about 1 minute
Apr 30 2025BUSINESS

March's Mixed Economic Signals: Spending Surge and Inflation Slowdown

In March, Americans went on a shopping spree. They were rushing to buy items before new tariffs took effect. This sudden increase in spending gave the economy a much-needed boost. Meanwhile, inflation took a pause. It slowed down and moved closer to the Federal Reserve's target. The Commerce Department released some figures. They indicated that prices, as tracked by...

reading time about 1 minute