CONSUMER BEHAVIOR

Apr 27 2026BUSINESS

Cashback Trends in Malaysia: 2026‑2030 Forecast

The Malaysian cashback scene is set to grow fast. Experts predict the market will hit about US$1. 48 billion in 2026 and climb to roughly US$2. 29 billion by 2030, with an annual growth rate of around 11‑12%. This follows a strong rise from 2021 to 2025, when the sector expanded at more than 15% per

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Apr 18 2026ENTERTAINMENT

Fun and Fuel: How a War and Gas Prices Are Quietly Slowing America’s Play‑Time

The recent flare‑up between Iran and the United States has quietly nudged many Americans to pause their weekend plans. When a major geopolitical event is announced, people tend to hold off on discretionary spending—just like investors sometimes pull back from the market. This pattern is especially

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Apr 07 2026BUSINESS

Nike’s New Challenge: Staying on Trend

Nike is not breaking apart, but its spark is fading. The company still sells well and reports solid numbers, yet the way people feel about it is changing. Investors usually look at clear facts like how much Nike sells in stores, its inventory size, and profit margins. Those are easy to see, bu

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Mar 25 2026BUSINESS

Virtual stars: what makes fans buy?

More companies are betting on digital personalities to push products. At first glance, it sounds futuristic—animated faces, synthetic voices, and storylines made to order. But the real question isn’t how new this idea is, but how well it actually works. Researchers tested three big levers that migh

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Mar 23 2026ENTERTAINMENT

Old Stars, New Brews: How Big‑Name Celebs Try to Sell Beer to Gen Z

Big breweries are hiring famous older actors and influencers to win over young drinkers. Miller Lite’s newest ad shows 82‑year‑old Christopher Walken advising a young man to meet people in real life instead of just liking them on an app. The commercial ends with the line “Legendary moments start

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Mar 21 2026ENTERTAINMENT

The New Wave of Celebrity‑Driven Audio Romance

Quinn is a young app that lets people pay for audio stories about romance and sex. In late 2025 it added two actors from a hit TV show to create a new series called Ember & Ice. The actors talk about love, fight and secret meetings while the listeners imagine themselves in the scene. Quinn’

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Jan 25 2026HEALTH

Fiber's Time to Shine: Why It's Taking Over

Fiber is stepping into the spotlight, and it's not just about digestion anymore. Younger folks, especially Gen Z, are catching on to how important fiber is for their overall health. They're realizing that a healthy gut can lead to clearer skin and even a sharper mind. This isn't just a passing fad;

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Jan 24 2026BUSINESS

Cattle Connections: Navigating the Beef Market Maze

CattleCon is happening in Nashville this year, and people are excited to meet up. One person will be there on Tuesday, February 3rd, ready to chat. They won't have a booth, but they're open to meeting up if you reach out. The beef market is a bit of a puzzle right now. The Mexican border situation

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Jan 12 2026BUSINESS

Wine Market in 2025: A Shift in Power

The wine world has changed a lot since a few years ago. The days of quick profits and wild spending are over. Now, the market is more careful. People are buying wine to drink, not just to invest. Prices have dropped to match real demand. Both wine sellers and buyers had to adjust in 2025. Prices on

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Jan 08 2026BUSINESS

Why Do We Buy Stuff We Don't Need During Live Streams?

Live shopping is big right now. It's like shopping on TV, but way more fun and interactive. Ever wondered why you end up buying things you didn't plan to during these live streams? It's not just about the products. It's about how the streamers present them. First, think about the streamers. The bes

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