Social media is a huge part of daily life. It's where people share, connect, and even shop. In Vietnam, Generation Z is leading the charge in the organic cosmetics market. These young consumers care about sustainability and eco-friendly products. But what drives them to make a purchase? That's where social media marketing comes in. A recent study dug into this quest...
The safety of kids in cars is a big deal. Many parents think their child is secure in their car seat. But, the truth is, almost half of the time, these seats are not installed tightly enough. This can lead to serious injuries if a crash occurs. There are some car seats that come with special features. These features help to tighten the seat belt and keep it in pl...
The world of electronic gaming machines is a tricky one. Many people who play these games struggle to keep track of how much they spend and win. A recent study looked into this issue and found some surprising results. First off, it's clear that most players have a hard time remembering and predicting their gambling spending. Only a small group could accurately recal...
California's legalization of recreational cannabis in 2016 has led to significant changes in how adults use the substance. A recent study shed light on the habits of cannabis users in the state. The study took place from December 2022 to February 2023. It included over 15, 000 participants. From this group, 4, 020 people who currently use cannabis were selected f...
Museums have been turning ancient artifacts into digital products. This has sparked a lot of interest in what makes people want to buy these items. The Value-Based Adoption Model was used to figure out what drives these purchasing decisions. This model looks at how people see the benefits and drawbacks of a product. It also considers how much they value it and how ot...
Fast food giant McDonald's has decided to shut down all five of its CosMc's stores. This decision comes just two years after the alien-themed coffee shops opened their doors. This move might seem surprising, but it's not entirely unexpected. The idea behind CosMc's was to tap into the growing market of specialty coffee and beverage chains. These chains have b...
The rise of Software as a Service (SaaS) has changed how people access software. Instead of buying it outright, users now pay a monthly fee to use it. This model has been a big hit for companies, bringing in steady income. It has also been convenient for users, who can access software without a large upfront cost. By 2024, most companies that sell directly to consume...
The idea of supporting local manufacturing is popular. Many people say they would pay extra for products made in the USA. But do they really? One entrepreneur decided to find out. He wanted to know if customers would actually spend more for a product made in the USA. So, he did an experiment. He tested this idea with a product he sells: a special filtered showe...
Generation Z, often called Digital Natives, have seen a huge shift in how they shop. This is largely because of the rise of e-commerce. A recent study looked into how product videos on the Shopee video platform affect the impulse buying habits of this group. The focus was on how different types of experiences, like entertainment, education, escapism, and aesthetics, ...
In March, Americans went on a shopping spree. They were rushing to buy items before new tariffs took effect. This sudden increase in spending gave the economy a much-needed boost. Meanwhile, inflation took a pause. It slowed down and moved closer to the Federal Reserve's target. The Commerce Department released some figures. They indicated that prices, as tracked by...