CORPORATE BRANDING

Jun 04 2026BUSINESS

Victoria’s Secret Brings Back Glamour and Stock Prices Rise

Victoria’s Secret once ruled the lingerie world with high-fashion models, diamond bras, and a glamorous image. But when the brand shifted toward body positivity and inclusivity, things went wrong. Sales dropped fast, and the stock price fell from $57 to under $20 by 2021. The company tried adding di

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