A new company called Obsidian is using AI to help creators make better stories. It was started by two people, Wes Walker and Louis Gheysens. They want to use AI to make the process of creating stories faster and more efficient. But they also want to make sure that the stories still feel real and emotional.

Obsidian is not just for advertising. It can also be used for movies and TV shows. The company has a partnership with Imagine Entertainment, which is co-founded by Brian Grazer and Ron Howard. Together, they are exploring how AI can be used in the production process.

Obsidian's AI is trained by experienced artists. This helps the AI understand how to create stories that feel real and emotional. The company's technology, called DigitalForge, allows artists to collaborate with directors and brand partners in real time.

Obsidian has worked with many big companies, like Disney's ESPN, Louis Vuitton, and the NBA. They have used Obsidian's technology to create previsualizations for ad campaigns and A/B testing on creative that's more than just a script.

The company is owned by Walker and Gang Group, which is co-founded by Gheysens. It has 27 employees and brings on freelancers as needed. The team operates worldwide, including in Los Angeles, New York, Paris, Brussels, Berlin, Riyadh, and Dubai.

CREATIVE EFFICIENCY

AI Studio Obsidian: A New Way to Create Stories

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