Brands are not just about looks and slogans. They are not just there to make a company seem cool or different. In the past, brands were like a nice wrapper on a gift. They made the company look good. But today, things are not so simple. Companies now face big changes all the time. Plans change quic
Brands are shifting their focus to storytelling, moving it from a creative task to a key part of their strategy. This change is driven by the need to stand out in a crowded, distrustful media world. The shift is backed by data showing that emotionally engaging content leads to stronger brand loyalty
Brands are facing a big challenge today. AI is making content creation super easy and cheap. This means there's so much content out there that it's hard to stand out. The old way of doing things—buying ads and hoping people notice—isn't working as well anymore. Some companies, like Gap, are realizi
Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th
Group therapy has been a vital part of mental health treatment for decades. The International Journal of Group Psychotherapy has been at the forefront of this field, marking significant anniversaries and celebrating its journey. This journal has been a beacon for therapists and researchers, providin
