Healthcare marketing is changing. People are tired of boring ads. They want stories that grab their attention and make them feel something. Brands need to meet people where they already are, like on social media and streaming platforms. Stories have always been powerful. They can bring people together and make them care. Healthcare brands are made up of real people,...
In the world of business, people are always on the move. Let's take a look at some recent changes. Angie Russo has landed a new job at LUBA Casualty Insurance Co. She will be working as a business development underwriter. Russo is no stranger to hard work. She has two degrees under her belt, both from the University of Redlands. One is in business administration, an...
In the fast-paced world of biotech, big names are making headlines. Pfizer's CEO, Albert Bourla, recently praised President Trump's Operation Warp Speed, even suggesting he might deserve a Nobel Prize. Meanwhile, Atlas Venture has raised a massive $400 million fund, but only a select few startups will get a chance to benefit from it. Agios Pharmaceuticals is facing ...
The healthcare world has been waking up to the power of patient engagement. It's clear that involving patients in the process can make a big difference. Yet, there's a gap in understanding how training in this area affects those who guide healthcare decisions. These are the health advisors in the life sciences field. They play a big role in shaping what happens throu...
The pandemic changed how home health agencies (HHAs) operated. Before COVID-19, telehealth was not widely used. It was more of an option than a necessity. The pandemic forced a shift. HHAs had to adapt quickly. They had to find ways to keep patients safe and cared for without putting them at risk. The pandemic sped up the use of telehealth. It became a lifeline for ...
In the United States, a notable trend is unfolding in the medical field. Doctors are increasingly joining forces, and this isn't a rare occurrence. Over a six-year span, a staggering 2019 mergers took place between various doctor groups. These mergers involved a wide range of practices, from small specialist teams to large groups linked with major health systems. Th...
A major change is happening at UnitedHealth Group. The company's CEO, Andrew Witty, has suddenly stepped down. This move came as a shock to many. Witty is leaving for personal reasons. He will now serve as a senior advisor to the new CEO, Stephen Hemsley. Hemsley previously led UnitedHealth Group from 2006 to 2017. He has a long history with the company, joining back...
A 26 year old man is facing serious charges. Luigi Mangione is accused of a shocking crime. He allegedly shot and killed Brian Thompson, the CEO of UnitedHealthcare, outside a Manhattan hotel. This event happened on December 4th, 2024. The US attorney general has directed federal prosecutors to pursue the death penalty for Mangione. The reason given is that the crime...
In the world of healthcare, leadership roles are often dominated by men. But Shelly Buck, the president of Riddle Hospital, has shattered that stereotype. She didn't start at the top, though. Buck began her career as a nurse, a role that has shaped her perspective and approach to leadership. Buck's journey hasn't been easy. She's faced challenges that many o...
There's nothing dull about the healthcare industry currently getting the body horror cartoon treatment, where the characters have discovered a mushroom to heal everything – everywhere else is invested in keeping the secret locked up. Mortimer, a goofy scientist, shares his discovery for all. . The new animated show isn't your typical straightforward medical series. ...