Brands are not just about looks and slogans. They are not just there to make a company seem cool or different. In the past, brands were like a nice wrapper on a gift. They made the company look good. But today, things are not so simple. Companies now face big changes all the time. Plans change quic
Brands are shifting their focus to storytelling, moving it from a creative task to a key part of their strategy. This change is driven by the need to stand out in a crowded, distrustful media world. The shift is backed by data showing that emotionally engaging content leads to stronger brand loyalty
Brands are facing a big challenge today. AI is making content creation super easy and cheap. This means there's so much content out there that it's hard to stand out. The old way of doing things—buying ads and hoping people notice—isn't working as well anymore. Some companies, like Gap, are realizi
Legendary Entertainment, the studio behind hits like \"Dune\" and \"A Minecraft Movie, \" has teamed up with Japanese broadcasting giant TBS Holdings Inc. This isn't just another business deal; it's a strategic move to bring Japanese stories to a global audience. The deal involves TBS investing $15
Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th
Restaurants are finding it tough to keep their doors open. People are spending less on eating out. They are cooking at home more often. This is because prices are going up. It is hard for restaurants to make money. Many chains are closing locations to save cash. Starbucks is one of them. They plan
Restaurant Brands International (RBI) just dropped some numbers for their latest quarter. They saw a 2. 5% increase in same-store sales. This boost came from Burger King and Popeyes doing better than expected. Let's break it down. RBI's earnings per share were 81 cents, which is a bit more than the
Legendary Entertainment, known for hits like "Dune, " is joining forces with Patrick Wachsberger, the Oscar-winning producer of "CODA, " to create a new film venture called 193. Wachsberger, who has a long history in the industry, will lead this new company as CEO. 193 will focus on making and selli
Legendary sports broadcaster Mike Francesa has seen a resurgence in his podcasting career, thanks to a perfect storm of factors. The New York sports scene has been a whirlwind, with the Mets making a shocking run to the NLCS and the Yankees reaching the World Series, while the Giants and Jets strugg
Legendary artist Raphael Saadiq is joining the USC Thornton School of Music as the first mentor in their new Dean’s Creative Vanguard Program. This partnership, led by dean Jason King and key instructors, will see Saadiq, known for his work with D’Angelo and Solange, mentoring senior students in the
