Influencer marketing can be a tough nut to crack for many businesses. It's not just about finding the right people to promote your products; it's also about making sure that those promotions actually lead to sales. Sometimes, businesses spend a lot of money on influencers only to see little engageme
In October 2025, the seniors housing and care sector saw a massive surge in mergers and acquisitions (M&A), with 110 deals announced. This shattered the previous monthly record of 77 deals set in October 2024. The total dollar volume for these transactions also hit a new high, exceeding $11. 5 billi
XRP is having a rough time, dropping 8% to $2. 16. This isn't just a small dip; it's part of a bigger trend. The price has been struggling under a downward trendline since September. Every time it tries to bounce back, it fails, creating a pattern that shows sellers are in control. Looking at the n
Bitcoin's recent price drop has some folks scratching their heads, but not everyone is worried. Jordi Visser, a seasoned investor with over three decades of experience, has a different take. He thinks what's happening now is similar to what happens after a big initial public offering (IPO). Early in
A well-known crypto trader, famous for taking big risks, is making money again. This time, he bet against Bitcoin and won. His trade is up by about $50, 000. This is not the first time he has taken such a big risk. He has a history of winning big and losing big. Bitcoin's price has dropped below $1
Agencies often face a tough crowd when pitching new clients. Many brands have had bad experiences with other agencies, leading to mistrust. Kristin “KJ” Jones, SVP of integrated media at Rise, a Quad Agency, has seen this firsthand. She loves the moment when clients realize they’re dealing with a di
Coca-Cola is not backing down from its AI adventure. After last year’s AI holiday ad caused a stir, the company is diving even deeper into artificial intelligence this season. Pratik Thakar, the head of generative AI at Coca-Cola, shared his thoughts at the Brandweek 2025 event in Atlanta. He made i
Warren Gardiner, the Chief Financial Officer of Intercontinental Exchange (ICE), is set to speak at the J. P. Morgan Ultimate Services Investor Conference. This event is scheduled for November 18, with Gardiner's presentation kicking off at 11:40 a. m. ET. Viewers can catch the live stream or replay
Greenville is buzzing with new spots and events to check out. The Judson Mill District is kicking off a holiday market inspired by "The Polar Express. " Every Thursday to Saturday, from November 6 to December 20, you can find festive decorations, local vendors, and fun activities inside the Annex Bu
Yum! Brands, the company behind Taco Bell and KFC, is thinking about big changes for Pizza Hut. The pizza chain has been struggling lately, while its siblings are doing well. The boss, Chris Turner, thinks Pizza Hut needs a fresh start. Maybe even a new owner. Pizza Hut has been losing ground in th
