MARKET RESEARCH

Nov 04 2025TECHNOLOGY

AI in Medical Imaging: A Game Changer for Latin America

Latin America is stepping into the future of healthcare with AI-assisted imaging. This technology is not just a trend; it's a powerful tool that's changing how doctors see and treat patients. From Mexico to Argentina, hospitals and clinics are starting to use AI to make better diagnoses and improve patient care. Why is this important? Well, AI can quickly analyze me...

reading time about 1 minute
Oct 23 2025BUSINESS

Navigating Market Shifts: Ipsos' Third Quarter Insights

Ipsos, a major player in market research, faced a challenging third quarter. Despite political uncertainty and budget constraints, they managed to grow by 7. 6%, with a significant boost from recent acquisitions. However, currency fluctuations and a decline in public affairs activity posed challenges. The company's revenue hit €636 million in Q3, with organic growth...

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Jul 19 2025BUSINESS

Why Many Startups Fail: Common Mistakes to Avoid

Starting a business is exciting, but it's easy to make big mistakes that can sink it fast. One major blunder is not checking if there's a real market for what you want to sell. Just because you think your idea is brilliant doesn't mean others will agree. Many entrepreneurs get so caught up in their passion that they forget to ask: "Who are my customers, and what do t...

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Jan 29 2025BUSINESS

Revolutionizing Market Research: PureSpectrum's New AI Training Data

Ever wondered how AI can better understand human behavior? PureSpectrum, a top market research tech company, just launched something big: PureSpectrum Training Data. This new tool uses detailed human data to help AI models grasp our attitudes, behaviors, and feelings. Think of it like teaching AI to speak human! PureSpectrum runs a massive survey network, collecting...

reading time less than a minute