MSNBC's Bold Move: A New Name, A New Challenge
MSNBC is making a big change. It's dropping its old name and becoming MS NOW. This shift is happening because Comcast split its cable stuff into a new company called Versant. The big bosses wanted to make MSNBC stand alone, away from NBC News. Some people think this is a risky move. Sunny Bonnell, a branding expert, says changing a well-known name like MSNBC is a bi...