MEDIA ECONOMICS

CBS once spent forty million dollars every year to keep Stephen Colbert on the air. That’s a huge number—enough to buy a small town. Yet, the show only managed to pull in about two million viewers each night. Those viewers helped sell ads, but the money from those ads never covered the forty-million

CBS has decided to end Stephen Colbert's late-night show, saying it's all about money. But many people think there's more to it. Colbert has been a big critic of President Donald Trump, and some believe that might have played a role in the decision. Late-night TV is facing some serious challenges.