In the world of music, few promoters have achieved what Marcelo Figoli did with the Luis Miguel 2023-24 Tour. Figoli, the founder of Fenix Entertainment, teamed up with Henry Cardenas' CMN to create a tour that shattered records. The tour sold over 2 million tickets across 128 shows, earning a staggering $290. 4 million in 2024 alone. This wasn't just the highest-grossing Latin tour of the year; it was the highest-grossing Latin tour ever.

Figoli didn't stumble into this success. He's known for his hands-on approach, meticulously planning each event. This tour was his biggest yet, setting a new standard for Latin music tours. What's even more impressive is that Fenix is an independent company, competing against larger promoters with its careful, artisanal style.

The key to the tour's success? A global launch strategy that ignited fans worldwide. Instead of rolling out tickets city by city, they launched everything at once, creating a global buzz. From billboards to digital campaigns, everything was perfectly synchronized.

But the tour wasn't just about strategy; it was about Luis Miguel himself. Despite not releasing new music recently, Miguel was in a great personal and artistic space. His professionalism and courtesy made him a dream to work with.

Looking ahead, Figoli sees more success in Latin music. He's already planning tours for Ricardo Montaner and Emilia Mernes, who's tipped to be a big deal in 2025.

MIGUEL

Luis Miguel's Global Tour Sets Records: A Promoter's Success Story

Continue reading...