May 11 2026BUSINESS
Gap’s late 90s comeback: can old school jeans win new school hearts?
Back in the 1990s, Gap jeans were as common as sneakers on a school bus. The brand’s plain but durable pants were everywhere—malls, school halls, TV screens. Then shopping centers started emptying out, and Gap’s minimalist look lost some of its glow. Instead of sticking to what once worked, the comp
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