ORIGIN STORY BASKETBALL MUSIC PRODUCTION

Apr 06 2026SPORTS

A Simple Song Became the Heartbeat of College Basketball

David Barrett, a 31‑year‑old musician, was playing in a bar in East Lansing when an idea sparked. He watched Larry Bird on TV while sipping a drink. A waitress served him, and he thought about how to capture the excitement of Bird’s play in words. He wrote three lines on a napkin and, the next day,

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