PEW RESEARCH

For a long time, fewer Americans were saying they were religious. But now, things might be changing. New data shows that the number of people who say they belong to a religion has stayed the same since 2020. Around 70% of adults in the U. S. still connect with a religion. This is a big deal because

Americans are more divided than ever, and this polarization extends far beyond politics. It's not just about who we vote for or what policies we support, but also where we shop, what we consume, and what charities we donate to. But what does this mean for the brands we love? According to YouGov, on