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Mar 01 2025BUSINESS

How Chinese Firms Win Hearts and Minds in Africa

Chinese companies are making big moves into Africa. They're not just selling products; they're also selling an image. This involves a lot of smart talking and careful planning. They use a mix of strategies to make themselves fit in with local cultures and business practices. This isn't just about ma

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Dec 23 2024BUSINESS

How Good Deeds Boost Chinese Firms' Overseas Earnings

You might think that business is all about making money, right? But it turns out that doing good can also boost your earnings. Let's talk about how Chinese companies benefit when they focus on ESG (Environmental, Social, and Governance) performance. First off, what's ESG? It's like a report card fo

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