SNEAKER MARKET

These days, it’s hard not to notice celebrities wearing sneakers that regular people can actually buy. Kendall Jenner has been photographed in Alo sneakers, which cost about $150. At first glance, that might not seem like a big deal—until you remember she’s worth around $60 million. She’s not saving

JD Sports is making big moves in the U. S. sneaker market. With almost 400 stores already and plans to double that number, the company is expanding fast. They own several sports apparel chains and bring in nearly $6 billion a year in the U. S. alone. But this is just the beginning. The sneaker mark