The world of social media is a big deal, especially in China. It is a place where influencers hold a lot of power. They can sway what people buy. A recent study looked into how these influencers and the happiness people get from social media affect buying decisions. The study focused on entertainment-type influencers. The study used two main ideas. The firs...

It all started with a simple request from a young girl. Ada Brown, just 8 years old, had her heart set on a specific hoodie. Her mom, Lauren Brown, was taken aback by the price tag of $89. She thought it was a bit steep for a sweatshirt, but Ada was insistent. By her eighth birthday, Ada finally got her hands on the coveted Pink Palm Puff hoodie. This wasn't just any...

In the world of business, TikTok has become a powerhouse for entrepreneurs. CharCharms, a company specializing in custom water bottle accessories, seized this opportunity. Leaving college and stepping into the world of entrepreneurship, Charlotte Trecartin, the founder of CharCharms made a strategic move. This decision was to invest in a TikTok coac...

Jayde Powell, a 31-year-old social media strategist, has found an unusual way to make money. She posts her observations about corporate America on LinkedIn, and it's paying off big time. In just a year, she's made over $27,000 from sponsored posts on her personal LinkedIn page. This income helps her pay her mortgage and cover her business expenses. Powell runs a soci...