The fair in Boulder Valley brought together middle and high school students from 15 schools to showcase their own research. Amika Begin, a junior at Nederland Middle/Senior High, studied how social media helps college athletes earn money. She tested whether likes and comments or the sheer numb
Raising Cane’s marked its 30th birthday by turning San Francisco into a celebrity playground during Super Bowl week. The owner, Todd Graves, invited athletes, actors and pop stars to a series of events that ran from a pre‑party at Charmaine’s on Saturday night, through a brunch at Villon on Sunday m
New York City just got a bit more exciting. PwC, a big name in business consulting, has teamed up with the MSG Family of Companies. This is not just any partnership. It is a multi-year deal that will change how fans experience sports and entertainment in the city. PwC will now be the official busin
Since joining the WNBA, Caitlin Clark has become a massive draw. Her popularity sold out draft tickets in minutes and she has a jaw-dropping Name, Image, and Likeness (NIL) value of $3. 1 million. Her impressive stats and record-breaking performances have boosted the WNBA’s popularity significantly.
The women's sports landscape is witnessing a significant shift, with fans, brands, and leagues alike recognizing the growing potential. Women's sports now account for around 15% of sports media coverage, a significant increase from the 5% they used to occupy. This surge in popularity is not limited
TikTok's latest move in the Washington D.C. area has some scratching their heads. The app, which is currently battling a bill that could force it to sell its U.S. operations, has announced a new partnership with Monumental Sports & Entertainment (MSE). This deal will make TikTok an official sponsor
