New York City just got a bit more exciting. PwC, a big name in business consulting, has teamed up with the MSG Family of Companies. This is not just any partnership. It is a multi-year deal that will change how fans experience sports and entertainment in the city. PwC will now be the official busin
Since joining the WNBA, Caitlin Clark has become a massive draw. Her popularity sold out draft tickets in minutes and she has a jaw-dropping Name, Image, and Likeness (NIL) value of $3. 1 million. Her impressive stats and record-breaking performances have boosted the WNBA’s popularity significantly.
The women's sports landscape is witnessing a significant shift, with fans, brands, and leagues alike recognizing the growing potential. Women's sports now account for around 15% of sports media coverage, a significant increase from the 5% they used to occupy. This surge in popularity is not limited
TikTok's latest move in the Washington D.C. area has some scratching their heads. The app, which is currently battling a bill that could force it to sell its U.S. operations, has announced a new partnership with Monumental Sports & Entertainment (MSE). This deal will make TikTok an official sponsor
