Hanwha Life Esports and Razer just signed another deal keeping them connected until 2026. That’s six straight years of working together—rare in the fast-moving esports world. They first joined forces in 2021, but their roots go back even further when Hanwha Life Esports started as an upstart team wi
A beer brand from Columbus, Ohio is stepping onto the green ahead of golf’s biggest showdown. Garage Beer, founded by NFL stars Travis and Jason Kelce, recently teamed up with Malbon Golf, a company blending golf fashion with streetwear culture. Their goal isn’t just selling a drink – it’s about kee
Konami Digital Entertainment has signed up again as a global sponsor for the 2026 World Baseball Classic. The tournament will run from March 5 to March 18, 2026, in four cities: Tokyo, San Juan, Houston and Miami. The Classic is organized by World Baseball Classic Inc. and will feature 20 nati
In the world of sports sponsorships, alcohol brands are raising the stakes in the Asia-Pacific region. The scene is bustling with deals, and the numbers are eye-opening. Australian Football is leading the pack in terms of revenue, but soccer has the most sponsorship agreements. Team deals are the mo
The world of sports is not just about athletic prowess and team spirit, but also about big business and marketing opportunities. Fossil fuel companies, notorious for their role in climate change, have been quietly infiltrating the world of sports, sponsoring teams and events to clean up their image
