SPORTS SPONSORSHIP

In the world of sports sponsorships, alcohol brands are raising the stakes in the Asia-Pacific region. The scene is bustling with deals, and the numbers are eye-opening. Australian Football is leading the pack in terms of revenue, but soccer has the most sponsorship agreements. Team deals are the mo

The world of sports is not just about athletic prowess and team spirit, but also about big business and marketing opportunities. Fossil fuel companies, notorious for their role in climate change, have been quietly infiltrating the world of sports, sponsoring teams and events to clean up their image