Starbucks, the coffee giant known for its widespread presence, is making some big changes. It's closing around 400 stores in North America. This is part of a larger plan to save about $1 billion. The company's CEO, Brian Niccol, said these stores weren't up to par or weren't making enough money. This move comes as no surprise. The coffee market has changed a lot. Mo...
Starbucks is on a mission to win back customers and investors, but it's also focusing on its employees. The company's new CEO, Brian Niccol, has been working hard to bring back the company's original vibe. He recently hosted a big event in Las Vegas for over 14, 000 store leaders. There, he unveiled a new coffee blend called the 1971 Roast, a nod to the year Starbuck...
Baristas across the United States are making a stand. Over a thousand of them, working at 75 stores, have walked off the job. Their issue? A new dress code that went into effect this week. The company wants them to wear solid black shirts and khaki, black, or blue jeans underneath their iconic green aprons. Before this, baristas had more freedom. They could wear a va...
Starbucks is making a significant change in its approach to customer service. The coffee giant is set to open its first 3D-printed store, but it is also taking a step back from heavy automation. The big news is that Starbucks is planning to hire thousands of new baristas. This decision comes after realizing that machines alone cannot provide the customer experience t...
Starbucks is making a big change. They are putting more money into their staff, especially baristas. This is part of a plan to bring customers back to their stores. The company recently shared its latest numbers. Revenue went up by 2% to $8. 8 billion. But, net income dropped by 50% to $384. 2 million. This is a big drop from what analysts expected, which was $551 mi...
Starbucks is shaking things up with a new dress code for its baristas. This isn't just about looking good; it's part of a bigger plan to bring customers back to the stores. The company's sales have been dropping for four quarters, the longest slide in years. High drink prices and long waits have turned some customers away. Plus, many stores have unionized, pushing fo...
In a surprising turn of events, a delivery driver from California walked away with a massive $50 million after a hot tea spill from a Starbucks drive-through. Michael Garcia's life took a dramatic turn when he was severely burned by a venti-sized tea in February 2020. The incident left him with permanent scarring and required multiple skin grafts, especially on his g...
Got a craving for a caffeine pick-me-up on Monday? Big news! Starbucks is making a splash by serving up some free coffee the day after the Super Bowl. But why? And how? Well, first off, this perk is all about keeping their loyalty program, Starbucks Rewards, fresh and exciting. Members can score a free tall-sized (12 ounces) hot or iced coffee by activating a cou...
Starbucks has decided to end its open door policy. This means that customers will now need to buy something to use the bathroom or hang out in the cafes. The company is hoping this will improve the experience for paying customers and employees. This change comes after years of allowing everyone to use their spaces, which started after a big problem in Philadelphia wh...
Ever wanted to use the restroom at Starbucks without buying anything? Well, think again. The coffee giant has changed its policies, requiring customers to make a purchase before they can use the store's facilities. This new rule is part of a bigger push by the company's new CEO, Brian Niccol, to boost sales and improve the overall atmosphere in their stores. Starbuc...