Brands are facing a big challenge today. AI is making content creation super easy and cheap. This means there's so much content out there that it's hard to stand out. The old way of doing things—buying ads and hoping people notice—isn't working as well anymore. Some companies, like Gap, are realizi
Brands are shelling out big bucks for celebrities to star in their ads. In 2025, over a billion dollars was spent on securing top talent, beating pre-pandemic numbers. This surge in spending shows a clear shift in advertising strategies. Marketers are under pressure to prove their ads work. With th
Superstruct Entertainment has recently taken over the live online music platform, Boiler Room, from Dice. Boiler Room will continue to use Dice for its ticketing services. While the financial terms of the deal are under wraps, it's clear that Superstruct sees potential in Boiler Room's unique approa
