In Denmark, a secret museum holds the history of LEGO, a toy that has been a part of many childhoods. This museum, only accessible to LEGO employees, showcases the evolution of the iconic brick. The museum is located near the original home of LEGO's founder, Ole Kirk Kristiansen, reminding visitors
First off, let's talk about how tariffs are shaking up the toy industry. Mattel, the company behind Barbie, has announced that it will have to raise prices on some of its products in the U. S. This move comes as a direct result of the tariffs imposed by the Trump administration. The company has also
Chris Cocks, a gamer at heart, took over as CEO of Hasbro in 2022. He’s no stranger to planning strategies for victory. But when he took control of Magic: The Gathering's blue decks, he knew it would require patience and planning. Similarly, he’s navigating Hasbro through a challenging time. Toy sal
In a recent conference, Hasbro's CEO Chris Cocks expressed confidence in the company's digital business, claiming it has a 10-year lead over competitors. But what does this mean for the future of play? Can Hasbro's digital dominance be sustained, or is it just a fleeting fad? Hasbro's digital bus
