TV ADVERTISING

Oct 11 2025BUSINESS

Tech Giants Take Over U. S. Ads: What's Next for TV?

The U. S. advertising scene has seen a huge shift in the last ten years. Five tech giants now control most of the market. These companies are Meta Platforms, Amazon, Microsoft, Alphabet (Google's parent company), and ByteDance (which owns TikTok). Back in the day, these five only had a small part of the pie. But now, they're expected to grab a whopping 65% of the mar...

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Apr 01 2025TECHNOLOGY

TVs: The Unexpected Source of Political Ads

Televisions have long been a way to unwind and escape daily stresses. They transport viewers to different worlds, offering a break from reality. However, this escape can sometimes be interrupted by unwanted content. Even with streaming services that offer ad-free viewing, traditional TVs can still expose viewers to unwanted ads. This is particularly true for budget T...

reading time about 1 minute