VISUAL EFFECTS SOCIETY

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May 19 2025SCIENCE

How Our Eyes Trick Us: The Müller-Lyer Illusion

Visual perception is a fascinating topic in psychology. It explores how our surroundings are interpreted by the brain. One well-known example is the Müller-Lyer illusion. This illusion shows two lines of the same length, but with arrowheads pointing in different directions. Most people see one line

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Nov 07 2024TECHNOLOGY

Mastering Sports Visuals: Tips from the Pros

Visualizing sports can be tricky because of the blend of space, time, and personal data. AR (Augmented Reality) and VR (Virtual Reality) tech promise exciting prospects, but also pose fresh challenges. Let's share what we've learned from working with sports experts. In the past, we've focused on ath

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