WNBA GROWTH

A new voice at a sports conference said that while one star can spark interest, the real pull comes from the sport itself. The speaker, a senior executive at a major sports network, described a popular college basketball guard as a “gateway drug” that brings people into women’s sports, but promised

Shaquille O'Neal thinks dunking will boost WNBA ratings. But former NBA champ John Salley has a different view. On the Really No Really podcast, Salley said the WNBA's popularity is rising because women's basketball focuses on fundamentals. Unlike the NBA, which is dealing with a viewership decline