WNBA GROWTH

Mar 03 2026SPORTS

The Game Is Bigger Than One Player

A new voice at a sports conference said that while one star can spark interest, the real pull comes from the sport itself. The speaker, a senior executive at a major sports network, described a popular college basketball guard as a “gateway drug” that brings people into women’s sports, but promised

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Jan 22 2025SPORTS

Why the WNBA is Winning Hearts, While the NBA Struggles

Shaquille O'Neal thinks dunking will boost WNBA ratings. But former NBA champ John Salley has a different view. On the Really No Really podcast, Salley said the WNBA's popularity is rising because women's basketball focuses on fundamentals. Unlike the NBA, which is dealing with a viewership decline

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